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If you missed the meeting, watch the video. (Thanks to Steve Lubetkin, ProfessionalPodcasts.com) Brian Crooks, executive creative director of Avenue A | Razorfish shared his personal perspective on the Web's future-in-flux at the River Communications Group meeting in November 2007. Crooks discussed emerging business and technology developments utilizing the Web as a platform and define how the Web will drive business in the future. In addition, he highlighted new applications on the horizon and how they might affect the business of creating a Web site. Crooks has more than 20 years' experience, with a broad background in visual design and creative services, spanning broadcast, print, digital, direct mail, out-of-home, and point-of-sale. Avenue A\Razorfish is one of the world's largest interactive agencies. He manages a staff of 25 copywriters, art directors and designers who are responsible for the clients' entire brand presence across digital channels. He joined Avenue A | Razorfish from Ryan Partnership, where he served as EVP, creative director for the direct and interactive divisions. In this role, he developed multimedia programs for Nestle and Unilever's Dove brand. Earlier, Crooks managed Agency.com's creative group in Boston, where he worked for such diverse clients as Monitor Group, Sallie Mae and American Skandia. Before making the move to interactive agencies, he gained professional experience at traditional agencies including Y&R, Grey Advertising and Mezzina Brown. Crooks is active in local professional associations, such as Ad Fed, AIGA, and Art Directors Club of Philadelphia. A graduate of Brown University with a degree in Semiotics, he also studied at Boston University and The Rhode Island School of Design. |
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