What's an idea? What's it worth?
What makes it creative?
Strategic?
Can it perform successfully to solve a business problem?

When a marketing communications idea breaks free,
as an ad,
a press release,
a direct mail piece or email,
a radio spot,
a training video...,
does it create a ripple?
Or increase visits to a website?
Increase requests for more information, online or by phone?
Increase productivity or profitability?
Increase sales?

Inspired ideas do. Their ripples disturb the equilibrium.
Sometimes they make waves.

River Communications Group was an idea in 2005.
Inspired?

The ripples it creates will tell us.