River Communications Group Meeting

Social Networking: Are You Working Without a Net?

Speaker: Peter Shankman
CEO of the marketing and pr strategy firm The Geek Factory and founder of HARO (Help a Reporter Out)

Monday, May 12, Marsha Brown’s Restaurant

Peter is living proof of what can happen when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and put it to work. He is CEO of The Geek Factory, a marketing and PR strategy firm located in New York City, with clients worldwide, including the Snapple Beverage Group, Walt Disney World, American Express, Discovery Networks, We The People and Dream Catcher Destinations Club, among others.

Peter was also the CEO of AirKarma, the parent company of AirTroductions, the world’s first airline networking and dating service. AirTroductions experienced unprecedented growth, and as a result thousands of frequent fliers have experienced happier travels. AirTroductions was acquired in January, 2007 and relaunched as TripLife (www.triplife.com) in September that year. Peter sits on the board of TripLife.

He’s the marketing pundit for the Fox News Channel Program “The O’Reilly Factor,” and is a frequent guest on U.S. and international news channels.

He has spoken upon invitation at various conferences and trade shows, including NAB, Advertising Week and the DMA. Peter has also been the keynote speaker at the National Association of Advertisers and the Florida Advertising Council.

Peter started his career in Vienna, VA, with America Online as a senior news editor, helping the AOL Newsroom achieve 1,000,000 user hours per month. While Peter was at AOL, membership in the online service grew from 3,000,000 members to 12,000,000 members. Peter also spearheaded coverage of the 1996 Democratic and Republican conventions, marking the first time an online news service covered any major political event.

Listen, and learn.

Click here to see the Brian Cook Presentation on Web 2.0